"Quick Cuts" video production Tips

Here's a quick lesson on the ease of putting together a "Quick Cut' video.

 
I was asked to help-out with some camera & production work for the New Hyde Park Museum during their street fair on September 21st. Just shooting yourself or participant while talking and later putting a few finishing touches with a basic movie editor like Windows Movie Maker, allows for a social video post (YouTube/Facebook etc) with all the SEO benefits.

Do as many 'takes' as necessary and get it in-the-can as they say for editing out the flubs later. When you edit, you can chose the beginning & end of the piece, maybe adding a title or simple fade-In's & fade-Out's.

Here's Frank Scaturro for Congress doing his thing at the fair. We did 2 takes because one of them had a jet going by. With a nice title and some polish of the sound & video, makes it look fairly professional.

By: +Tom Clifford, VoiceOver & Creative Services 

Halloween "Out-Break" at the Mortuary

Just in time for the season to start creepin-in, the Mortutary breaks-out its 'Zombie OutBreak' spot!

Featuring the fast talking creepy-guy; Tom Clifford, with a slash of un-n-e-r-v-i-n-g video cuts...to make Patient Zero a dead-ringer for fright! The voice is a combo of nasty snarl with some evil (Vincent Price) tongue-in-cheek goin for it. Been in demand since Elswarro started puttin it to use almost 10 years ago. Jason Swaar is an independent film maker and can be found at: Jason Swaar interview - Halloween Date Base 

Click to play TV spot - http://www.youtube.com/watch?v=MwWhNoq1zsQ

By: +Tom Clifford, VoiceOver & Creative Services 

Hey, you never know

In-A-World where you can be at two places at a time, it's still amazes me that a guy from N.Y. can do a scary voice for a firm in Arizona and somehow have it make its way back to N.Y. to play on N.Y. cable. Click to play TV spot

That's the story behind this weeks mutli-media campaign for Karts Raceway that features its 'Fright Night' venue for the Halloween Season. It all starts with seeing the spot quite by accident last October. Figured, maybe worth a call to Karts to see if they ever want to use that scary/creepy-voice for some custom media. Well, it wasn't all that easy. I'd have to say that it took almost a full year of calling indiscriminately every couple of months to finally speak with the owner and find that he would be ecstatic to use my voice for all his Halloween media and my other voices for the racetrack for the rest of the year.

It started with customizing their Tv & Radio spots to gate announcements, website audio greetings, outgoing answer machine messages to in-the-park tutorials.

By: +Tom Clifford, VoiceOver & Creative Services 

International Imaging for To-Your-Door Foods

Tv Commercial with +Tom Clifford, VoiceOver & Creative Services as voiceover for Meat The Fish.   Plan-A Advertising's novel approach of the "right-to-your-door" food service industry, that's built around it's social structure with upscale select fish & meat products.

It's being viewed as the flag-ship start up company for what is envisioned to become a franchised art form.  Click to view Spot.

By: +Tom Clifford, VoiceOver & Creative Services  

Halloween production 'Earlier' than Ever

The Haunt industry has been stretching Halloween's duration window for the last 10 years. Today, Halloween eclipses Christmas with a window of 4 to 6 weeks, starting as early as Mid-September.

Production for all the promotion and advertising now typically starts in Mid-July.

The Mortuary, in New Orleans, never out-of-step with trending moods, features a Zombie Outbreak this year called the Awakening with Patient Zero discounts.

Tom Clifford has been in association with the Mortuary Event Venue going on 4 years as their S-C-A-R-Y and Character voice-guy. Here's the latest quick tags for the Mortuary's September -  Friday the 13 Awakening: http://youtu.be/yjKDkzoqZUM
By: +Tom Clifford, VoiceOver & Creative Services 

International Sizzle needed for Franchisor Services

The heat was on this week for Plan A to put together an inspirational sales presentation for the F & B groups of the Cravia Co. Tom Clifford, VoiceOver & Creative Services was chosen to represent the Middle Eastern part of the World with a Call-to-Action corporate sound to compliment franchisor roll-out.

Although, the temperatures were somewhat reversed for Lebanon & New York, where a sizzling 104 degrees couldn't dampen the needed technologies of Skype and cloud uploading of massive AIFF files. All worked according to plan, albeit with several brown-outs along the way. 

http://youtu.be/V3DvhaXOR30
By: +Tom Clifford, VoiceOver & Creative Services 

New York Dermatology Practice for First Line...

Always a good feeling to get referred from a client. One more reason to think we did a good job...good enough that a client would not only vouch for TC & Co, but put it on the line for us. After all, it's their reputation.

Modern Dermatology is a recent start-up dermatology office, offering full dermatological services in N.Y's. Financial District.

Hearing what I had done for another dermatology client, they wanted the same polish to make their limited ad spending pay off with a campaign of continuity from the moment people call their office. TC & Co, gave them the professional image they deserved while On-Hold. From this end - you could tell that doctors Iyer & Frew are detailed individuals. Making sure what was said was accurate and wanting people to feel that their practice is all about being approachable. Good qualities that are a pleasure to convey.  They're located at: 65 Broadway near Rector Street. By: +Tom Clifford, VoiceOver & Creative Services