TC & Co 's Year End Round-Up for 2020

 

Wow! What a change form last year at this time..."It's been quite a year for voice-over & production. There was a good amount of rekindling ...it proved to be an excellent timing thing ...The Tv & radio spots came in as well from next door and as far away as Jordan ...with plenty of opportunity to create new characters with a bit of dusting off of the Pooh Bear as well".  

This year, with its constant dousing of Bizarro-World reality, turned into a complete opposite of last years land-of-plenty. With a big ZiP for this years plenty; workloads, opportunities and ways of trying to make ends meet were for the record books! Due ostensibly to COVID-19 and any real-world plan for treating, tracing or dealing with the economic impact of what the virus has levied. 

We're hoping the Biden team will tie up some loose ends with the admin of the vaccination process. Do the work on the details. Especially, if citizens need to get a 2nd and possibly 3rd booster shot to tame the spread. After all, it's getting a bit old working like we did this year for what amounts to be pro bono rates. Regardless, we tried keeping the creative juices flowing during the year. It helped with the centering too. Years end started to look promising with a few nibbles. Things felt like they could be headed towards some sort of normalcy, albeit adding the New part.

Here's a look back on the year's highlights -

And Tommy Boy was on the Super Bowl back in February...at least in some part of the country.  Geez, does that feel like a long time ago. Will there even be a Super-Bowl this season? Back to the New Normal...we were part of the mix with Fantastic Plastic's (Ad Age) Championship season roll-out of the 'Winnie-the-Pooh' character for their auto dealership Damson's Auto. The TV spots appeared throughout the south east. They did a second batch of the character doing tags. 

( Click to Play Tv Spot )

No matter where you stand on Bernie Sanders, one thing's for sure, he's a character. And as of Feb. 27th, the Democratic front-runner. Being a little quirky makes him a fun character to have fun with. Particularly, since this BLOG time slot was dedicated to another project.

What's that, does Bernie have a signature tag line per se? Well, just like the guy who said; 'The rents too damn high', Bernie's could be: "I'm sick & tired". 

Bernie had a cardiac episode back in early October. He's been asked about it. And apparently it was all due to a few disagreeable tacos...

Check out his newest campaign video if TC & Co were his creative agency (Click to Play Parody Video) 

Just this last year alone was a whirl-wind of craziness. From nuking hurricanes with Sharpies to Miracle Cures for the COVID-19 Virus that began with Lysol. It had gotten to a long overdue point that Dr. Emmett Brown had to be summoned-up to finally get a hold on the situation... as he wonders if Jerry Lewis wouldn't have been such a bad idea after all. Great Scott for Operation Warp-Speed (Click to play video)

Enter Purfresh, the only company in the world that combines the ability to generate ozone for perishables during their ocean voyage with real-time satellite and GSM monitoring of the internal container environment. We were auditioned to do an English accent voice-over to lend a more sophisticated edge to the copy. Check out the various differences with American Vs. English accents. (Click to Play Video)

The Haunt Season started this year with an excited email from the client in early September, about a month or so later than our usual start.
They were cautiously elated to hear that their Louisiana governor had moved them into a Phase (III) order of Coronavirus restrictions for opening this season. A season they didn't think would happen. After all, these folks have several theme parks that are happening during the Halloween season and they all needed to have their advertising updated.  (Click to Play Video)

by:+Tom Clifford, VoiceOver & Creative Services   

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Screen Actors Guild selects their Nominating Committee Team

 

The 27th Annual SAG Awards Motion Picture Nominating Committee has been selected to nominate this years fine crop of award contenders. Also, please take note of the new award date for this years award presentations - March 14, 2021. They're usually held in mid or late January on the TNT & TBS Networks.

 

They'll be tons of movies to watch and vote on! Could be that there's also some sort of cachet to being a nominating committee member. Or at least that's what my Hollywood pal - Stefan Nadelman expressed. Truth be told, SAG members only get one shot (in an 8 yr. span) at being a Nominating Committee member and then it's on to another deserving member.

For some years now, I've been a selected SAG member voting for SAG nominated films. Always taking that responsibility seriously...and voted each and every year. In order to judge outstanding motion picture performances of the year, the studios and networks provide SAG Nominating Committee Members with the latest viewing options much sooner. Screeners as they are known, are movie and network series links to the latest released films and episodic series for preview. Committee Members are asked to select nominees for Outstanding performances in categories ranging from Actor in a leading role to Stunt ensemble.

And for all the movies that are to be judged, the networks supply premiere film show times via digital streaming on the likes of: Netflix, Amazon, Hulu, etc. It used to be wait for the DVD's to go thru our mail slots. So, for its Committee Members, it's Movie Night every night.

Voting for the Screen Actors Guild Awards® is done in two stages. The first, nominations balloting;
is voted on by two nominating committees – one for Motion Pictures and one for Television.
These nominating committees are newly selected each year from active SAG-AFTRA
members who have not served previously in the past 8 years.

 

This is a different year. And there is a difference sans an audience of how a movie is perceived. I've watched my share and then some of mainstream and avant-garde movies to recognize why an acting presence is captivating...even if sometimes we don't notice first time round. 

 

Watched quite a few movies this year. There have been a few that are needy. By and large though, most did a good job vying for ears & eyeballs. And then there are the obvious award contenders. This could be the year for CHESS with the popularity of the series: The Queen's Gambit and a new movie up for nomination called: Critical Thinking with John Leguizamo. Based on a true story to contain all the elements for consideration with a feel-good "we're gonna win one for the Gipper" screenplay. Everyone shines in their performances.

And then there are some Indy gems that are intriguing or quirky. So far, the one film standout in that category could be: The Assistant a Sundance favorite. And without giving too much away to spoiler it, the plot was about First One In...Last One to Leave and the events in between in a toxic work culture...especially for women. Julia Garner has got a nifty resting face as Sebastian would say. She sports a pensive Renaissance smile throughout much of the film and said: "it's a very quite film, but the subject is very loud".

And this months video sponsored by a random Rod Serling meme:

by:+Tom Clifford, VoiceOver & Creative Services   

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This Election - No One Owns Your Vote

It's been a month full of October surprises. Yet, for some reason, the 'powers that be' are still lookin for an emblematic one. The month started off with presidential Covid-interuptus, segueing into back-to-back rally's immediately afterward. Then there were Presidential & Vice Presidential debates. Where Mike Pence and his fly-on-the-head could prove to be his; Dan Quayle, Howard Dean and let's not forget the Mike Dukakis, moment. And where Donald Trump had his moment with "will the real Abe Lincoln please stand up" in true What's My Line style!

During all this I had received the call to participate in a Lincoln Project opportunity with old friend and movie title sequencer, documentarian, music composer and pretty cool dude: Stefan Nadelman, from “Terminal Bar” fame. He's been blazzin a distinctive trail ever since. Check 'em out at: Tourist Pictures

Also, Stefan can be found on the production staff of Showtime’s documentary film on the life of John Belushi this November 22nd. Stefan is their graphics guy and you can catch an eyeful of his work on the trailer at: “BELUSHI”.

This time he wanted me to join forces for something unique as a Trump eye-opener and lend Biden support. He figured with my voice specialties we could come up with that tone of urgency and historical concern. Ah huh. Well, we turned in a few things and then Trump got sick and the Biden team wanted to ease up on any negative marketing. Any submissions otherwise, was seen as a hindrance to the cause. It needed to be seen as an Arsenal of Democracy.

So, why not with a little reality/surreality comparison association. Yeah, that's the ticket...maybe. And why not with a surreal movie character some 40 years ago named: Greg Stillson from the movie  “The Dead Zone” .

Remember Greg Stillson…let’s at least have some fun while making a point. Hopefully, with an impact that’s right between the eyes with a reality check - that we don’t need any more time to figure out whether it’s life imitating art or the other way around.
We would just like to change the channel, please. Spoiler alert, we’ve already seen the ending.
 

OK, that takes care of the script. What about voice-over delivery and music to underscore all this and make it demonstrative…but not preachy. Wait-a-minute, why not preachy? Real preachy. And whom better than Walter Cronkite, America’s Most Trusted Voice in TV History to preach some truth. 

Walter's sound-a-like voice was put alongside a music bed of Lesley Gore’s “You Don’t Own Me”. Gives the medium and message a little more impact. Maybe it’ll reach out to those suburban housewives Trump wants to carry in his pocket like so many nickles & dimes. Perhaps even gesturing a nod to the nomination and appointment over Amy Coney Bartlett, as Supreme Court Justice. Or to anyone who thinks their vote is owned & counted by none other than themselves...Electoral College notwithstanding. 

Check out the preliminary work-in-progress video. 60 seconds of slide graphic dissolves hoping to entertain while making a point with a bit of parody and a tad of tongue and cheekiness.

Click to view video.

 

by:+Tom Clifford, VoiceOver & Creative Services   

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Shocking Times demand Shocking Results this Halloween Season w/TC & Company

 

Tired of being quarantined at home? Ready to take out your frustrations on virus infected living dead? Come get some at The Mortuary...This is how the Mortuary is touting their latest event - Rift Wars.

And we're ready to blast away those words with 'The Creepy-Guy' voice once again even though it didn't look too promising during these days of C-O-V-I-D.

It started this year with an excited email from the client in early September, about a month or so later than our usual start. They were cautiously elated to hear that the Louisiana governor has moved them into a Phase (III) order of Coronavirus restrictions for opening this season. A season they didn't think would happen. After all, these folks have several theme parks that are happening during the Halloween season and they all needed to have their advertising updated. Scout Island, Mystere Escape Rooms, the Spooktacular Theater and the Pharaoh's Fury are all part of their event venues.  

 

Half a dozen scripts and a lozenge or two later, the spots are finally getting aired on regional Tv & Radio. They called for the Creepy-Guy Voice and a burgeoning Drill Sgt. voice to promote and take part in the Zombie Slayer Strike Force event venue. Here's some of the text below along with links to the television and radio spots.   

With a new COVID plan, RESERVE YOUR TICKETS ONLINE NOW For your Ticket To Fight the Creatures of the Night!

An interactive, live combat shootout through the darkest bowels of The Mortuary! It’s a live action survival experience thrusting you into our un-dead battleground (with laser rifle in hand) clearing the infected where the un-dead thrive. Join the Army-of-Boom only at The Mortuary in NOLA.

Here are the links to the 15 second & 30 second versions of the Rift Wars and  Zombie Slayer Strike Force spots. Just click the red text to play videos.

by:+Tom Clifford, VoiceOver & Creative Services   

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Purfresh Rolls-Out Company Image with Tom Clifford as Signature Voice

Hey, ever hear of shipping Container Atmosphere control? Well, we've all seen those monster-tainers being lifted onto and off platforms and ships. Guess what's in 'em? Cars, tv's, clothes and anything from abroad...including fruits & vegetables. If you want them to stay fresh they need an entirely comfortable atmosphere to survive their sometimes long journeys. 

Enter Purfresh, the only company in the world that combines the ability to generate ozone for the entire duration of the ocean voyage with real-time satellite and GSM monitoring of the internal container environment. We were auditioned to do an English accent voice-over to lend a more sophisticated edge to the copy. The process called for a few topical changes to include Corona virus as it had become more of a concern and an added benefit of exclusivity in the marketplace. It was an extra benefit to be the voice of their website.

The Rub: The Controlled Atmosphere System with ozone, delays ripening of commodities; and ozone’s chemical reduction properties make the fruit safer to eat, by reducing pesticide fungicide residue. In addition, the pathogen eradicating properties of ozone, slows down decay and mold growth, further extending the retail shelf-life of fresh produce. What’s more, it also reduces the risk of contamination from harmful pathogens like e coli and corona viruses by up to 99%. 

Click to view video on Utube or as a Web-Opener

 

Speaking of controlled atmosphere's, as the (4-day virtual/podium/recorded) RNC came to a close this past Thursday with our President's 70 minute acceptance speech and all the hoopla & spectacle that surrounded the last night, we feature a video that's a flash-from-the-past of another Republican.

Check out a cool rendition (below) of Ron Reagan singing 'Happy Days' in tribute to his last State of the Union address in 1988. I was called in to do political voice sound-a-likes for NBC's Sunday Today Show. Each Sunday they featured a political animated cartoon (Mike Peters/Reagan) from one of the country's leading newspaper cartoonists. The static cartoon was jazzed up with a minimum of animation, some sound effects, music and my imitation of the cartoonists text. We wound up with a cartoon that lent an overall disposition of the political climate for the week. It aired the day before his speech on Sunday January 24th. It's introduced by Maria Shriver, one of the show's hosts along with Garrick Utley. 

Below, is taken off 'AIR' featuring the views of Mike Peters, of the Dayton Daily News towards President Reagan's performance in office. We did a notable cartoonist for quite a few shows. This was one of the coolest gigs I had, thinking back. I was voicing for the likes of: Doug Marlette, Gahan Wilson, Paul Conrad, Tony Auth, Don Wright, Szep, Oliphant, MacNelly and the list goes on.

There's no denying the similarities between Reagan and the present 'Powers that be' in that they are and were hoping very strongly...whether We-the-People bought their brand of entertainment or not?

by:+Tom Clifford, VoiceOver & Creative Services   

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Hydroxychloroquine - Alien DNA - Election Delay...Time for Dr. Emmett Brown

No matter where you stand on the "Isle" of politics these days, there's little doubt that within the last few weeks...days even, the word 'unbelievable' is at the top of everyone's shit-O-meter!

Just this year alone it was a whirl-wind of craziness. Riding on the tail of last years: Nuking hurricanes with sharpies outlining its path to pushing the malaria drug Hydroxychloroquine and pumping disinfectant into Pandemic victims veins as miracle cures with claims of not counting virus victims means less actual victims.

Together, with fake news conferences with crazy front-line doctors spouting Covid-19 victims 'cured' with alien DNA, no need for mask wearing and proffering the delay of the November Elections!

It's to the point that seems long over due, that we bring out Dr. Emmett Brown to finally get a hold on the situation as he wonders if Jerry Lewis wouldn't have been such a bad idea after all.

Click to Play Video 

 

by:+Tom Clifford, VoiceOver & Creative Services   

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Pandering to the Pandemic...finally !

Just when you thought the C-One-Niner pandemic was headin for the last wound-up...it's becoming clear that with more and more state re-openings, a resurgence of outbreaks are flaring up around the country. This seems to be in large part a result of not having any federal or national plan in effect to reopen in concert or with any coherent standard of reopening protocol. Not to mention, the apparent partisan splintering with mask-wearing as one of the factors in virus transmission.

I know it ain't just me, 'cause according to 100 year old pictures of the Spanish Flu...people are wearing protective masks even then to insulate themselves from the infection. So why wouldn't it be a No-Brainer for our politicians to wear-a-mask and lead by example to do the same. Strategists say - it's because they ain't leading! I thought the object of the game was to get back to normal...the new normal if that's the case. Get back to work. Put partisan politics on the back burner, at least temporarily, while the business at hand can begin. Though lately and keeping the aforementioned in mind, it's by no means only one party or candidate's supporters who are failing to respect appropriate mask-wearing norms and mandates.

Flattening the curve and thinking up new & improved ways to do so should be the order of the day or so it should seem for; An Early Clue to a New Direction!

I'll say one thing, I'm grateful to be healthy, along with the fam and the overall lot of us. We're safe and secure and hopeful. Sure, working regular would be grand and oh, those terrible, awful, unsightly masks (gee willikers). But, it's all relative, ain't it. Just asked some folks Beyond-the-Pond what's been shakin over there. They're pretty dire. Things are getting scarce. I'll say a prayer that maybe an aids package from our nation will make its way to our ally.

by:+Tom Clifford, VoiceOver & Creative Services   

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CoronaVirus - Civil Rights Protests - Making a Living

Entering month 'three' of the lock-down mandates that have been in effect since March 22, things are, or maybe I've just been hearing of late that they are... picking up. One things for sure, there are a lot more people walking and bicycling around.

Warmer weather aside, there's also a lot more people not wearing masks outside. It's still mandated here in New York. But only about 50% are wearing them around town. Go to a store and it gets weird. Everyone's got a mask on and it's a d-i-f-f-e-r-e-n-t world. People appear faceless, anonymous with muffled voices...if any voice at all. There's no denying the landscape has changed, especially with the noticeable 6 degrees apart everyone is when standing In-Line. To that end, can't help but feel a little like Dave Bowman in the final scenes of 2001. Every breath punctuated. Though, unsure why people are mask-wearin alone in the car!

Still figuring out how all this will affect how we effect jobs in the new norm. So now could be the time to post about a job done earlier. On standby for a sample link from the client to the video. In the midst of all the Pandem'onium, the call was for a newsman delivery for the Mid-East Diabetes Society. The focus was on the 'ABCD Initiative' which stands for the Ability to Beat and Control the Disease (diabetes). The theory is that healthier people are less susceptible to the illnesses...including virus'.


As I write this on the 28, there's a developing story of a man in Minn. who 3 days ago was killed by law enforcement which has caused an enormous outbreak of protest throughout the nation. Literally, shifting the Pandemic out of our daily consciousness. Demonstrations are occurring around the nation, nay - around the world. Yet, outside agitators in this country have infiltrated the protestors, who were initially peaceful, and set a different tone with rioting and buildings, stores and vehicles being set ablaze and store looting and violence propping up in 20 states and 40 major cities.

by:+Tom Clifford, VoiceOver & Creative Services   

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Life in the Pandemic Age

No matter what side of the Isle you're on...you gotta admit that things seem to have gotten outta hand when just 42 days into the Covid-19 Virus Pandemic (March 11th), the call goes out (April23rd) to inject disinfectant into our veins to set us free!
Hey Lady...How'd you'd like to make $1,200.00 the hard way.

New York has been officially on "Pause" Lock-Down since March 22nd. It feels longer than that since feeling awkward to be in large crowds...all the way back to March 1st when attending the Broadway play "Come from Away".

Come to think of it, there's a correlation with the plays story-line and today's Stay-at-Home order. We were all conscious of risk if there was something floatin' around. But no one was really sure of what. One thing's for sure, traffic was not normal. Bing, bang boom from How-am-I-doing to 47th, but missed the turn off to 45th Street. Normally, a Big-Ass mistake. But, not that night. Did complete circle around straight into the parking lot a few doors down from the Gerald Schoenfeld Theatre and was still 10 minutes early. 

To think about it now (well into Pandem'onium) we musta been crazy to have attended that night. Crazier still to have purchased a $27.00 cup of wine. It wasn't enough that there were millions of those "Outbreak" drop-lets swirling around us, but were paying dearly for the privilege of getting additional contagion from the cup! Turned out to be a great play and got home in an hour. Then, almost overnight it seemed, came the ratcheting into government hyper-response mandates. The play shut down not long after with all the others in response to the State-Ordered theater closures.

Business as usual is pretty much at a stand still. At this point, old business had been thoroughly acquainted with all the options to voice current & updated notices. Some, thankfully have acted on some of those options. New business by and large, just ain't answering the door as much as they used to. Go figure. All that's left it seems is to make it up. Still workin on that. At present 30 + million workers have filed for unemployment insurance benefits as well as a host of other socialized safety nets gone out to stabilize industry & the work force. There's been talk of a magic bullet vaccine of sorts from a firm called, Moderna Therapeutics. The stock market has reacted favorably to that perception. Fragmented states have started to partially reopen on their governors orders.

But, tests seem to be the prevailing sentiment for data driven re-openings in certain states. Here in New York, which has businesses ground to a halt, also has schools closed for the rest of the school year. With the lock-down slated to end soon on May 15th, this could be the beginning of the 2nd phase of the 'Pause' program and begin to partially reopen parts of New York state. Yet, not 100% sure of dates vs. tests and tests that have all the parts to them to actually tally results. Upstate will go first, with downstate being "more complicated" so says Andy Cuomo, Governor of NY.

More to come...as it develops.

As a way to keep busy and recognize Bernie Sanders' contribution to the fight, we put together a little satire called: My Friend Andy... as in New York Governor Andrew Cuomo's daily COVID-19 Briefings. Borrowing from the Shawshank Redemption theme, we gave Sen. Sanders a heartfelt tribute, complete with graphics and Morgan Freeman Sound-A-Like voice-over. Put it up to be in sync with Bernie's 4/8/20 announcement to discontinue his run for president: Click to Play below

by:+Tom Clifford, VoiceOver & Creative Services   

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Structuring a Work-from-Home ~ Office/Studio

Order...Ayn Rand preferred it over routine.

Who don't know r-o-u-t-i-n-e these days when we're washing our hands every five minutes to the tune of:
Happy B'Day... including the verse:
"And many M-O-R-E" no less!

Perhaps, that buzzword should be changed to Structure. Because it's probably N-O-T a good idea to be doing anything routine nowadays...whether operating a home studio/office or any other service-centric business. Not an easy task, particularly when the landscape has changed by most estimates to less than 85 percent of what it used to be.
(And it should be said: It's Only Temporary).

Like a lot of axioms lately, it appears that 'temporary' will have to be redefined. At first estimate, social distancing (and its economic impact) was to last till August. Then till Easter. Now it's definitely just till the end-of-April. Nobody's really sure for sure anymore, but there seems to be a general acceptance that they'll be some sort of social/economical change-up in May...right?

So, let's figure out a way to operate a successful business without access to customers for at least a month. Maybe try and artificially design some sort of work flow routine..order-of-the-day...a plan!

Working remotely for 10 or so years should account for something in this Work-from-Home only environment. Should energies virtual or not go towards the eventual 'start-up' mode of the economy after work mandates are lifted? Just heard from a doctor on NPR (Alabama-U) who had contracted covid-19, likened it to an experience to that of Ground Hog Day...for 14 days and especially agonizing nights. He thought it was a matter of How rather than When to return to normal speed.

But this is a whole new dynamic (yep, we got one in there). That's why it's called relief.
Welcome - to the New Landscape of Enterprise. Greet the day, do the usual checks of email/texts from overnights. Allow for some clerical and follow-ups and remember to get up outta the chair. Get a little distraction maybe prepare lunch.  Get active - cardio/Resp (or switch w/late afternoon). Lunch around 12:00 or so. Afternoon break to go for a quick walk or personal call (structured distraction). Parse out the best level of chi for greater good and productivity. Now how do we fill up the other parts of our day's schedule? Guess it would help the chi if we all could fall under the spell of a Spock Mind-Meld to distract from the stock market loosing as much as 36 % of its value during all this. Something still hasn't clicked. It's still not set-in-stone real. Just temporary, right. It hits you at night, when you can't do dinner out anymore... that's keepin' it real.

If people aren't supposed to be doing business then how do we make our work-day behave. Making it up as it develops, even planning some strategy could be nothing more than just therapy if not income generating. Be even better to be able to put our time & experience to benefit someone personally or professionally. Doesn't even need to be a pay off. Maybe we're talkin a whole new Call-to-Action model.


Does that mean the New Norm will shift acceptance for more & more work from home? More & more Skype and Zoom sessions and such. Actually, that sounds less 'structured' don't it? Don't forget the peripheral bonuses; better air for us humans (right in line with the 50 year anniversary of Earth Day in a few weeks), less noise and less tax on major systems. BTW, we haven't heard a jet overhead in a while now. Holy Shit...have we turned into Socialists!!

So, in true "Show me that you got three-of-a-kind" R. Lee Ermey form, we give you: The Drill Sgt s. morning Call-to-Action. No hangin out in our pajamas all day just because we can Skype with a dickie on. They'll be clean pits...teeth brushed. Perhaps, a regiment of Die Hard movies for the flow factor, but absolutely no Love Actually or Notting Hill".

But what about the more sensitive among us who'd enjoy a kinder, gentler way of greeting the day ...the Covid-19 way. So, for those who'd like the gentleness of Mr. Rogers and his neighborhood way of saying hello to a brand new Corona-Virus Day; here's another version!

 

After all it might just help remind us to get out of bed every morning. Breathe In & Out all day long. And after a while we won't need to remind ourselves to get out of bed while we think about how great and perfect we had it for a while (Sleepless in Seattle).

This could possibly work for a daily wake-up Call to Action program. At last...A Job!

by:+Tom Clifford, VoiceOver & Creative Services   

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Time to Feel (and Hear) the B-E-R-N

"Hi, got a small favor to ask".

No matter where you stand on Bernie Sanders, one thing's for sure. He's a character...and as of this writing the Democratic front-runner. Granted some of his proposals are out there and he's a little quirky. Makes him a fun character to have some fun with...particularly, since this BLOG time slot was dedicated to another project, one that's in the can, but has been asked to be placed on the back burner.

What's that, does Bernie have a moniker, tag line per se? Well, just like the guy who said the 'rents too damn high', Bernie's could be: "I'm sick & tired". Bernie had a cardiac episode back in early October.

He's been asked about it. And apparently it was all due to a few disagreeable tacos...

Check out his newest campaign video if TC & Co were his creative agency (below).

 

Click to Play

by:+Tom Clifford, VoiceOver & Creative Services   

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Tom Clifford`vo goes to the Super Bowl (regional)

Here it is...Super Bowl LIV bearing down mightily on us this Sunday, February 2nd, 2020. Where a 30 second spot is going for 'just' $ 5.6 million.

And Tommy Boy will be in the Super Bowl mix with Fantastic Plastic's championship season roll-out of the 'Winnie-the-Pooh' character for Damson's auto dealerships TV spots throughout the south east.

It started late in the season with a call asking if it were possible to reprise the 'Winnie-the-Pooh' character for short television tags on spots for Damson's auto group, a major auto dealership in the southeast. Then it was explained that it would have to be in time for the spots to be added to the roster for this years Super Bowl! 

Click to play original/May TV spot

The ID's were a series of (5) second tag lines that reinforced Damson's message with cute Winnie-the-Pooh rythmic style like 'Want new wheels...You won't haggle for deals'. We established the cadence back in May of 2019. The client and agency wanted it a certain way and made an audio scratch track with the meter they wanted. It was a bit different from the "Sam I Am" Dr. Seuss cadence we followed in May because of the five second limit on tag length.

Click to Play TV tags





by:+Tom Clifford, VoiceOver & Creative Services   

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