Tom Clifford stylizes the introduction soundtrack of: TexPro with a particular emphasis on: Technical Textiles - A centralized market hub of Fibre 2 Fashion that gives information on raw material prices to patents and tenders within just a few clicks...to play
Not just another venue for voice-overs but a whole new world. What's the buzzword in the textile industry - Micro Fiber'ing or what might be called - delivering exactly what matters to an industry in the textile & apparel value chain. Patents & Tenders. Global stuff. International intrigue. Threads...there's a lot of threads. And only one man can safely and coherently relay that. Yet, little does anyone know that he has no working idea of what he's talking about. Is that bad! There's a political joke in there somewhere...
So, after hunkering down with the Bio-ticulars, I found that Fibre2Fashion (F2F) has for over 2 decades been carving a niche as a one-stop solution for the Textile, Apparel & Fashion industry. That's sounds a bit-of-alright, but what does it mean. Supporting the global aspect is F2F's strong global presence and widespread reach as a world leader in facilitating new business opportunities, innovative brand building solutions, market research & data intelligence and a lot more. But, can it core A-apple, oh Chef-of-the-Future! Being an important B2B trade media Fibre2Fashion is a name synonymous as ‘Knowledge Disseminators’... helping the textile, apparel and fashion industry make informed business decisions.
We took the position that as TexPro is a Market Intelligence tool, perhaps a lighter approach would move the text along for a more receptive voice-to-picture combo. Why not lend a little inspiration for a tool which offers an unsurpassed platform to access quantitative data with unique insights.
Whew! Now say that in English...or at least have it sound like people will understand that our client is helping businesses take strategic and calculated decisions to reduce market risks. And that has to be conveyed with words that are clear and with a tone that's approachable but not too Sheldon Cooper with the cogs & dynamics.
That being said so-to-speak, the client proffered that we annunciation 'Patents' in true British tradition and asked that we record a pick-up. They requested that it be said the way Geoffrey Chaucer (Paul Bettany's) character did in A Knight’s Tale when he was asked to forge ‘Letter’s of Pay-tense to Nobility’. Hence, turning the lowly squire, William Thatcher (Heath Ledger) into the pedigree - Sir Ulrich von Liechtenstein of Gelderland. Hey, what do we know from - The Canterbury Tales...