Tuesday, November 17, 2015

Axial scale Trophy Trucks get a voice with Tom Clifford

It's Tag-Time again. Been a while and it's nice work for a few words typically at the bottom of a spot.

The folks at Axial happened on my BLOG and called me to voice a short tag line with a brand theme: Outdoor lifestyle – Jeep, camping, rat rods, motorcycles, mountain biking, hiking, King of the Hammers, rock crawling, Baja 1000.

Not being all that familiar with Axial's products, I was gettin set for the likes of a client with some sort of rumble tumble, hang gliding, parachutin - Manly Man stuff...well, sorta. Just a scaled down version. We're talkin; Radio Control Off-Road racing RV trophy trucks. And these aren't your father's 'toy trucks' either.

These trucks are actual to the real deal (albeit at 1/10 to scale) in almost every way. These RTR's have independent front suspension (IFS), functioning shock absorbers, solid rear axle, drive trains, electric 4WD and the list goes on.

Now the funny thing here is, with a tag of just so few words, the tendency is to over-emphasize almost as a (knee jerk) compensation for so little copy... to make every single word stand out. 'Course there's always the 'throw-away' approach. Which will it be. I did tough & raspy - regular, regional - young/older. Did a few with just a hit of a word or two and let the rest speak for itself. About 20 to 30 takes of just (7) words. Click to Play Spot

The Yeti™ SCORE® Trophy Truck® RTR is THE ONE that Axial has been working towards for a long time! We’ve always wanted to build a Trophy Truck®, but we first had to build a successful platform. For authenticity, it had to be solid rear axle versus the commonly accepted independent suspension all the way around. Some would consider this “going backwards.” But Axial didn’t just accept what the establishment said was the only way, we wanted true scale looks with the functionality to match. When we delivered the Yeti™ Rock Racer with its IFS front end and solid rear axle, we knew then we had the key ingredients to deliver the vehicle of our dreams - our very own solid rear axle trophy truck!


Monday, November 9, 2015

Voicing the Beat of David Guetta's Peppermint Experience for New Year's Eve

A lesson in international DJ worship backed up with 55 million " Like's " on FaceBook.

After the folks at Media Mold Skyped about doing a techy VO for world class DJ, David Guetta in Dubai, I had to admit, wasn't all that sure who 'Pierre' David Guetta is. Turns out that David's a French DJ, record producer and remixer that has sold over nine million albums and 30 million singles worldwide. This is what DJ's do these days? He does - with his production company, The Peppermint Experience and a mega following. In 2011 Guetta was voted as the #1 DJ in the 'DJ Mag Top 100 DJs' fan poll. 

The Dubai Media City Amphitheater is doing a special New Year's Eve promotion and wanted all the stops pulled out. This guy fills stadiums like Billy Joel and they wanted an excited VoiceOver take to go along with the techno rock sound track. I checked out some of the pics from David's concerts around Europe and the Mid-East and guess what also popped up - Miami. And it's a sea-of-people at every venue. Techno-Rock partiers all the way, so we used not only a forceful delivery, but changed it up with the Clint Eastwood tracheal rasp and textured them with extensive voice effects for stand-out bullets. We also bill-boarded David's - Listen Tour 2015.

There were some early morning Skype sessions to pinpoint where the breaks in the music were for the VoiceOver to go. The timings were down to the seconds and did some on-the-fly voice recordings to match patterns in music. The time difference is seven hours ahead of us. So, to be somewhat relavent to their time zone, it was up and at 'em at the crack 'O dawn.

Aside, from a few possible tweaks, the video on the below link is slated to run for their event promotions in several areas of the UAE, Lebanon and Kuwait. When you look at a map of the region, Dubai, UAE is a few thousand of miles from let's say - Lebanon. 1500 km's from Kuwait. People think nothing of hopping on a plane to experience a major happening, especially for a New Years gala event.

 Click to Play Video

Here are some photos from the New Years Eve Gala Event on David's Facebook Page:
Click for NYE Concert Pics


Saturday, October 10, 2015

Tom Clifford is Creepin-things-out with the Mortuary's Se7en Deadly Sins Venue

Seven Demented Serial Killer's are featured in this domain with a similar premise to that of the movie "Se7en" with Morgan Freeman & Brad Pitt. Each 'Deadly Sin' character is flavored with a distinctive unique scary voice that creeps you along this venue's experience. It wasn't easy after 4 or 5 voice changes to come up with different sounding demonic voices. Typically, it's the standard deep-ish-throaty quality that's associated with horror. But, there's only so many variations until it's repeat city. So, I dipped into some fiendish characters of yore with higher octaves like, Vincent Price & Peter Lorre and came up with a few menacing character voices.


The Mortuary Haunted Mansion in New Orleans, Louisiana has been the fright venue for many creepy experiences; The Paraplex, Cirque De Fear, Zombie Outbreak and The Mystere Escape Rooms. But, their Se7en Deadly Sins venue is by far the most d-e-m-e-n-t-e-d! We also did an In-Line feature video (below) explaining each character to ticket holders while they wait to go into the event. Taken all in good fun, there's lots of room to go over the top to the point of the ridiculous...and audiences sometimes don't know whether to s-c-r-e-a-m or laugh their heads off (come here, my little piggy piggy piggy..snort..snort...snort). (Rated PG-14)



Monday, September 28, 2015

Canobie starts off another Season with Tom Clifford

Click to Play radio spot
There's a chill in the air... over at Canobie Lake Park Screem-Fest. 

Once again it's creepy voice time as the Halloween Season creeps toward us again. Almost didn't happen with a mad rush to have a one & only summer vacation on Labor Day. But, with sketchy cell service off the boat community of Watch Hill, Fire Island and the complete understanding of the folks at Collage Advertising, we were able to pull out all the stops to transform Canobie's family theme park into a scary venue of horror! 

It's a fine line we take with the horror intensity. Voicing the spots are a sort of tongue-N-cheeck with a playful concept and tone of where Fear meets Fun tact. With venues like - Black Hollow Cove, Terror in the Corn and Canobie Hotel we get a chance to lay the creepy-voice on thick. Switching gears we'll do more of a countdown style with their ROCK-tober Fest that's chock full of tribute bands like - Fan-Halen & Led Zep-A-Gain. Thrill Rides, Petting Zoo, why it's fun for the whole family. Check 'em out in Salem, New Hampshire or online at: Canobie.com


Wednesday, September 16, 2015

Angie Carpenter Elects Tom Clifford to Voice her Television Re-Election Campaign

This one was a trip down memory lane. Media Mechanix, Centerport, asked to include me in a list of possibles for a political tv campaign. I can do both the folksy & We-Mean-Business reads pretty well. Got lucky and was selected to be spokesperson for Islip Township's current and running-for-re-election Town Supervisor, Angie Carpenter.

Did most of my growing-up in Lake Ronkonkoma, Long Island, which is part of the multi-town - Islip Township. All part of Suffolk County, we had 3 townships that featured beach pavilions at Lake Ronkonkoma (Long Island's largest freshwater lake); Smithtown, Islip and Brookhaven townships.

The parceling of real estate dated back to when three different Indian communities claimed lands on different shores, and these claims remained after the tribes gave separate deeds to the land under their control. The name Ronkonkoma comes from an Algonquian expression meaning "boundary fishing-lake", also earlier written as Raconkumake and Raconkamuck.

Now, I'm back representing the 1st female supervisor of Islip Township. The TV spot which will run on Long Island cable is entitled: Experience that works for you. Click on the Play button below to see which read tone was selected...folksy or WMB. It'll be a short lived gig for me...of what I hope will be a continued stay...and 'then some' for Angie Carpenter. Angie brings a lot of that experience to the job with 6 terms as County Legislator and was also elected County Treasurer.

At least now when friends ask what's new or can they hear or see something that's here on the Island, I can point to the first lady of Supervisor-ship. * (Elected Islip Town Supervisor)

By: +Tom Clifford, VoiceOver & Creative Services


Tuesday, September 1, 2015

OmniTrans ... Freeway Express routes a smile with Tom Clifford

OmniTrans' new bus service...Freeway Express needed a jump start to the head of the line (so-to-speak) and felt a humorous slant could work with the right voice & attitude.

OmniTrans' advertising agency - Industrial Strength Advertising, auditioned 17 wannabees for the part. 
It’s a spin on “The Most Interesting Man in the World”. So after some deliberation on the voice & delivery to authenticate the premise, ISA had Will Lyman of PBS Frontline fame in mind.

Auditioned with a pretty good Lyman-esque tone and got the call 4 days afterward, that out of 17, four were paired down to yours truly. Both agency & client are in the San Bernardino, Ca. area so, we did the session via speaker phone. Worked fine. They were keeping most of the original auditioned aif file I sent in and needed some pick-ups. Got into the habit of auditioning like the real McCoy at (44.1k sample rate) and it paid off on this one. Please click Play to listen to OmniTrans - "Even the Slowest" .


Tuesday, August 18, 2015

Birds of Paradise Art Exhibition Promo with Tom Clifford as voiceover

Birds of Paradise - Solo Original Painting Exhibition

  • by Artist Sima Amid Wewetzer
  • And hosted by Homa Amid

Sima Amid Wewetzer, a modern media artist who's new style of 'Abstract Transitionalism' is a unique technique that features exotic and effervescent colors as well as their natural qualities.

  • Exhibit Will Run From 11 AM to 8 PM on Saturday the 22nd & Sunday the 23rd
  • Light Refreshments Offered Throughout The Day
  • There will be Book Signing opportunities with Sima and an opportunity to purchase pieces on display.
  • So join us at Keller Williams Realty Gold Coast at 1129 Northern Blvd., Suite 410, Manhasset, New York.
  • Feel free to contact Sima or Homa for additional information.  go to: bit.ly/artsbysima

Time to help out a fellow artist - - - 

Homa Amid, who I met on the Keller Williams/Vincent Smith School event back in May, happens to have a very creative sister (Sima) who's an artist. Mildred Tassone, asked me to come on-board with some voice & production work for a promo of Sima's art exhibit over at - Keller Williams Realty in Great Neck, N.Y. 


Tuesday, August 11, 2015

Trump's Fiery Fox battle reaches back to the 1990's with Tom Clifford as the voice of "The Donald"

The ongoing hoopla with Fox New's presidential debate moderator, Megyn  Kelly and "The Donald" has his poll ratings lifting upwards around the country. This is not the first time Trump has gone toe-to-toe with a celebrity counter-part.

Back in the 1990's I was fortunate enough to be a regular on MTV's Celebrity DeathMatch animated Claymation series. The show was a comedy that pitted the days Celebrity's against each other in a ring and had them fight it out to the d-e-a-t-h of one of 'em...sometimes both were squished, stabbed, bludgeoned, shot, or any other manner of outlandish demise. It was pretty popular at the time and is still a favorite among today's young set. Figured why not dip into the archives for a little Throw-Back Thursday with the possible caveat of having Megyn & "The Donald" duke-it-out in todays ring of public opinion!

I do a pretty convincing Trump "You're Fired", but hardly 'dead-on' when it came to consistency. Back then MTV had actors audition for the parts over the phone. Occasionally, there'd be a frenetic call for an additional voice after a voice session in the Studio. I had just finished with Sammo Hung and was asked if I did Trump. I gave some good "u'r Fired's" and the rest was so-so I thought. In cases like this, if they wound up using the voice you'd get a call from your agent. The call came in...Check please. On my next booking with them I learned from the director that they chose to use my rendition of Trump not so much because of its 'dead-on' qualities, but because it had the right cantor and pacing that closely mimicked Trump's.   

Click to Play DeathMatch

By: +Tom Clifford, VoiceOver & Creative Services


Saturday, July 25, 2015

The Mortuary's Mystere Escape Room - amps up with Tom Clifford's Drill-Sergeant

Tom Clifford was asked back to record a feature segment of the "Drill-Sergeant" character for the Mortuary's Mystere Embalming Escape Room, down in NOLA.

THE MYSTERE EPIC ESCAPE ROOM EXPERIENCE at the world famous MORTUARY HAUNTED MANSION is a fully interactive and immersive LIVE ESCAPE GAME. You and your friends, family members, and colleagues are at the center of a thrilling mystery unlike anything you have ever done before. Test your wits and your grace under pressure.

The voice is a cross between George C. Scott's interpretation of General George S. Patton and the drill sergeant from Stanley Kubrick's "Full Metal Jacket" played by; R. Lee Ermey. The copy was filled with trademark sayings and descriptive escape room rules. Click on the 'Play' arrow to the right to catch the original run-through of the Drill Sergeant in " Full Metal-to-the-Pedal Utube Action" .


By: +Tom Clifford, VoiceOver & Creative Services



Sunday, July 5, 2015

Utah Transit Authority Rails-Out their FarePay Promo with Tom Clifford

Revisiting the Salt Lake City area of Utah again with a booming read for the UTA's Fare-Pay radio Promo. Last time out in this neck was on the Apolo Ohno 8-Zone campaign and the Mormon Tabernacle Chroir.
My agent in Salt Lake City sent me out on a series of spots for the UTA Fare Pay program. Wound up booking the Tasty spot. They wanted it much the way Ving Rhames does the Arby's "We have the Meats" campaign. Booking the spot was one thing, but recording and not over modulating was the real task. It's a 'booming' voice that needs steady monitoring or the volume starts to crack. Skyping with Metcom Studios in Salt Lake City they knew of the difficulties and were able to monitor the levels and catch any rise in variance.  

The creative teams writing for 'Tasty' wanted to parody the Arby's spot for what usually is a straight forward approach to promo ride cards.

Using such phrases like; Fresh & Tasty... and Scrumptious to describe a fare-ride ticket took on a border-line ridiculousness. At one point the writer asked for a little James Spader in the attitude. Whether that's apparent in some of the read or not, it was fun throwing out possibilities to make the copy as abstract and humorous as possible. Nice to able to flex some vocal muscles with people that know how to run with it. PLAY SPOT


By: +Tom Clifford, VoiceOver & Creative Services


Thursday, June 25, 2015

AC Holding establishes a global presence with +Tom Clifford, VoiceOver & Creative Services

AC Holding chooses +Tom Clifford, VoiceOver & Creative Services as the Nano-Tech voice to their video for world-wide reach of services.

Began in 1979, AC Holding is a privately held family business with a diversified group of companies anchored on trading, distribution and new business opportunities.

Plan-A Advertising had a vision of their own of how to break through the clutter with the diverse companies under the AC Holding banner. All state-of-the-art in their own right, Plan-A wanted a theme that revolved around AC's present technology and how to be empowered by it. As they like to remind viewers -The future doesn't wait for anyone!

They wanted a voice to complement the story-board that focused on the high-tech mechanics of AC's businesses (with frames that cotton to the movie - Minority Report). The video produced by Plan-A Advertising  makes us feel that we're in a Worlds Fair exhibit depicting what it could be like now and not just in the not-so-distant future.

We didn't think the voice should be preachy or trumpeting what the future holds for us. So, thinking maybe that little-sound-in-the-back-of-your-head effect could be useful, we decided on something that said, this might be what the future would sound like. Having always been a fan of Peter Thomas, (in particular his voice-over on the Traveler's Exhibit at the 1964 Worlds Fair) we continued that retro dynamic with special effects on the ACH voice. The sound is EQ'd to that of a low quality head-set. Textured, so sharp, that it almost hurts your ears. For lack of a better term, we coined it; the Nano-Tech effect. Very grateful to the folks at Plan-A Advertising for letting me in on this one. It was nice to be able to stretch some creative juices. Nadiya, a new member of the 'Team' that I hadn't worked with before, was terrific with conveying vividly the essence of the project that gave me a tangible point of entry. And that's a big factor in this business. Direction is everything. I feel like I'm really a part of something with this one.

By: +Tom Clifford, VoiceOver & Creative Services


Wednesday, June 10, 2015

The Mortuary brings "Mystere Escape Rooms" to a new level with Tom Clifford, VoiceOver & Creative Services

Leaned a new one about the Haunt Industry...

Seems the rage around the Haunts is - Escape Rooms! This is where you pay for the real life sensation of you and your team being locked in a room with the task to escape before the time runs out. Usually 60 minutes. You begin by solving puzzles, uncovering clues, deciphering riddles and discover hidden keys to unlock the door to freedom. All with the satisfaction that your skills set you free!

The Mortuary Haunted Mansion in New Orleans wasted no time in putting together a complete package for it's Escape venue - Mystere Escape Rooms.

There are Five Rooms of the Mystere and all five need a different voice to introduce their various aspects, ratings and skill level difficulties to the public. From Karloff's voice to a scaly-wag pirate, these rooms come alive with distinction and engage event seekers.



Wrapping it all together as carnaval ringmaster is MORTO the puppet clue-master. He's a wise-craker.

He'll be showing up on Youtube soon enough...with links.


The Mystere Escape Rooms are supported with a thirty second television spot produced by PSX, Inc. , with Tom's contemporary youngish voice. It has YouTube presence for WW exposure with this link at the Mortuary's YouTube Channel and at Mystere Escape Rooms.



By: +Tom Clifford, VoiceOver & Creative Services


Wednesday, May 20, 2015

David Letterman's Final Show and 65th with George Willig - September 19th, 1980

In another life I was doing some talent booking...Usually of the Celebrity kind.

It was back when I was with Marty Ingels of Ingels Inc. I was his east coast agent and developed a rapport with ad agencies, making my bones as it were.

My friend and still viable talk show guest George Willig (WTC climber 5/26/77), had an interest to do the David Letterman Show. It was a morning show back in the 1980's. With the know-how from Ingels, I had piqued the interests of David's talent coordinator enough that she called in late August to say they wanted George on the show in mid-September. It would mark David's 65th show ending a 13 week cycle.

If you can believe it, George was actually canceled for that show while he was still in the air from California to New York a few days before broadcast. That's a whole 'nother story. And we convinced their talent coordinator to continue with George as planned.

The show started at 10:00 AM and we arrived at the studio at 7:00 AM for rehearsals and timings. What they had originally planned for the shows opener was to have David climb up a 45 degree angle and introduce George's guest spot.

Yet, after a few rehearsal takes, it was still sorta flat. I was spit-balling a few ideas with the scenic designer that if you could get your hands on some big-ass background scenes of a brick building...Sure she said, we're NBC. We got that stuff layin around all over. WoW, great. Why not place George & Dave on top of it on the floor. Use a SFX of street noises, coupled with some fans blasting away to resemble swirling wind, place a camera over-head to take in the effect that they're scaling the side of a building. The ruse was pretty darn good. And these guys are pro's. Watch as they play it up until Stan, David's dog, comes over to reveal that the GiG is up! The scenic designer loved it. Hey, what's not to love, it turned out to be a great bit. The early Batman show used a facsimile of it every week to introduce cameo celebs. And I learned early on that it's always about what's best for the show...and No gloating allowed. Click for the show's opener:  David Letterman Show opener with George Willig

By: +Tom Clifford, VoiceOver & Creative Services

Thursday, April 9, 2015

Keller Williams Gold Coast Sponsors Red-Day 2015

It's that time of year to 'Give-Back' ...and what better way than with donating my voice-over and production skills for the non-profit activities of Keller Williams Gold Coast Red-Day 2015. 

Red-Day is Keller Williams year 'round commitment to improving their local communities. Each year tens of thousands of associates, from across-the-globe, participate in a wide range of good will projects. This year they're collecting donations for the Vincent Smith School; A co-ed educational facility for children with special needs. 


The school offers a well integrated program of studies for boys & girls utilizing a multi-sensory approach to learning.
This is my second time around working on the Red-Day event along with my partner Mildred Tassone. I produced the voice-over and music track and she did the video production and the social media end.

Wednesday, March 25, 2015

TC & Company - Bringing the movie-going public together in the UAE

Grand Cinemas opening up the movie-going experience with the partnering of its SR & Co division. Tom Clifford, VoiceOver & Creative Services is the voice of choice to brand the Call-to-Action video Plan-A Advertising produced. The video is a vivid bi-opic of sorts with stylized graphic animation depicting the cinema exhibition business growth in the UAE. It matter-of-factually shows there are certain dynamics at play that don't exist in too many other places of the world.

The video gives a good breakdown of the players, the interesting landscape and how at times, certain segments of the region are up for grabs that present opportunities. Featuring western and  regional film titles, the region is becoming more sophisticated than ever and equally thirsty for Hollywood content.

I'm more than happy to be able to represent the agency, but I particularly like being able to represent this part of our country's customs and way of life. Then I started to wonder if this part of the region might have entered into the picture making business. Have the resources to provide the necessary elements - sound and film stages, talent pools and crews that are checked out and know the lay of the land. So, I Googled it and sure enough the UAE does have a film commission at: http://www.film.gov.ae/en/  ...Complete with cash rebates, no less!


Sunday, February 1, 2015

Super Bowl commercial with Tom Clifford marks 25th Anniversary

Super Bowl XXIV

On January 28th, 1990, new head coach, George Seifert, led the San Francisco 49ers to their second straight Super Bowl Title, blowing-out Dan Reeves' Denver Broncos 55-10 at the Louisiana Super-dome in New Orleans.

This game remains the most lopsided game in Super Bowl history to date. San Francisco's 55 points were the most ever scored by one team, and their 45-point margin of victory was the largest ever. The 49ers are also the only team to score at least eight touchdowns in a Super Bowl and at least two touchdowns in each quarter (the only mistake was a missed extra point attempt).

It was also a damn Big Night for the fans of Tom Clifford... his wife and infant child - LOL.!

Because, during the games commercial interruptions or as the industry calls 'em - commercial clusters,  the On-Camera commercial I had done for the Oil Heat Industry "Humungous Gas & Electric" aired. I had a ball doing the spot and had a chance to work with Bill Bryden the star of those "Oxy Five" (prepubescent pimple ad) spots. Lo and behold, we went from cloud nine to cloud ten when we learned later that year the spot had gone on to win the prestigious Clio Award amongst the other nominees.

+Tom Clifford, VoiceOver & Creative Services


Sunday, January 18, 2015

SAG - Screan Actors Guild Awards - Member voting countdown is On!

As a select Screen Actors Guild (SAG) member who receives DVD's and Streaming videos for voter consideration - this time of year becomes Movie Night every night it seems...compliments of SAG! 

The countdown is On as another years Sag Awards loams ahead. Hunkering down to watch and vote for about 15 of this years nominated performances. The Guild will tally votes by Noon, January 23rd, 2015.


Just about a week into the year the landslide of DVD's start arriving at the door or Film streamer links are in our emails. 


The studios & networks have provided different options for members to view their Award-nominated projects. These include DVD's , digital streaming, free iTunes downloads, brick & mortar on-site screenings and Movie Cash. iTunes is the marquee of choice for streaming films. Some take a while to download and require a good sense of computing to work the ID's and secret PIN numbers. And some seem to be fired-up and ready to play right outta the gate! We download them onto our laptop and simply connect the HDMI patch into the big screen TV and watch them precisely as if they were DVD's. And you can re-visit them again and again till they expire. They're actually in a way 'squatting' on each members computer till a magical beam goes out just before the SAG Awards begin and deletes them from each members computer. Someone say - Big Brother.

It starts to get intense the week before they broadcast the SAG Awards. These little 5" x 5" DVD squares sent through Snail mail are arriving two at a time. Sag just introduced 5 more new digital streamers. It gets to the point that some days you can't remember which one was watched or anything about it. So, early in the process remarks are jotted about the SAG performances before early dementia sets in. And we take particular pride knowing that our vote is being counted. Feel like we're part of the A-list...till the next morning where it's time to make the Bagels...again.

By: +Tom Clifford, VoiceOver & Creative Services