Tuesday, March 31, 2020

Structuring a Work-from-Home ~ Office/Studio

Order...Ayn Rand preferred it over routine.

Who doesn't know r-o-u-t-i-n-e these days when we're washing our hands every five minutes to the tune of:
Happy B'Day... including the verse:
"And many M-O-R-E" no less!

Perhaps, today that buzzword should be changed to Structure. It's probably a good thing N-O-T to be doing anything routine nowadays if you're operating a home studio/office. Not an easy task particularly when the landscape has changed by most estimates to less than 85 percent of what it used to be. Do you watch that behavior maybe tinker with it a little with an eye on designing a work flow. What kinda work flow? Dribs & drabs, only to change back with a healthier economy in a few months as a result of a managed pandemic. Hey what if it's more than a few months though. How do we literally work around that set up.

Well, working remotely for 20 years should account for something. But this is a whole new
dynamic (yep, we got one in there) that we're dealin with. That's why it's called relief.

If people aren't supposed to be doing business where crowds would in-densify, then we are soon gonna be outta business. The wife points out that no one likes to be lectured to. So, watch the inclination to move around the way your work day behaves. Making it up as it develops, even planning some strategy could all be for naught. But, could this be the continuation of the New Norm we're all gonna have to get used to.

Does that mean the New Norm will be a greater acceptance for more & more work from home? More & more Skype and Zoom sessions and such. Plus, not only will it be better for us humans, but it'll continue to make the air cleaner and less tax on major systems. Ah Oh. How's that gonna change things. Something suggests Not for the Better. BTW, we haven't heard a jet overhead in a while now. Holy Shit...we've turned into Socialists!!

So, in true R. Lee Ermey form; "Show me that you got a Pair" no no, that's not it. Here it is "Alright you maggots it's time for some discipline". No hangin out in our pajamas just because we can Skype with a dickie on. I want clean pits...teeth brushed. And no porn. Perhaps a regiment of Die Hard movies for the flow factor, but absolutely no Love Actually or Notting Hill.

Here's 20 years of working from home in a nutshell. Always be a few steps ahead of what you're doing today. 'Cause if you ain't, you're gonna have less to do tomorrow. Placing paths back to the factory. Bread crumbin it anyway you can. Cook once/Eat many.

There is no plan. But, if you have structure and stick to it to carry you through a day..a week...or an entire career, it could be the framework that's needed to be creative, productive and maintain a certainty of business flow into a daily schedule of work habits and strengths.


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Thursday, February 27, 2020

Time to Feel (and Hear) the B-E-R-N

"Hi, got a small favor to ask".

No matter where you stand on Bernie Sanders, one thing's for sure. He's a character...and as of this writing the Democratic front-runner. Granted some of his proposals are out there and he's a little quirky. Makes him a fun character to have some fun with...particularly, since this BLOG time slot was dedicated to another project, one that's in the can, but has been asked to be placed on the back burner.

What's that, does Bernie have a moniker, tag line per se? Well, just like the guy who said the 'rents too damn high', Bernie's could be: "I'm sick & tired". Bernie had a cardiac episode back in early October.

He's been asked about it. And apparently it was all due to a few disagreeable tacos...

Check out his newest campaign video if TC & Co were his creative agency (below).

Click to Play

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Friday, January 31, 2020

Tom Clifford`vo goes to the Super Bowl (regional)

Here it is...Super Bowl LIV bearing down mightily on us this Sunday, February 2nd, 2020. Where a 30 second spot is going for 'just' $ 5.6 million.

And Tommy Boy will be in the Super Bowl mix with Fantastic Plastic's championship season roll-out of the 'Winnie-the-Pooh' character for Damson's auto dealerships TV spots throughout the south east.

It started late in the season with a call asking if it were possible to reprise the 'Winnie-the-Pooh' character for short television tags on spots for Damson's auto group, a major auto dealership in the southeast. Then it was explained that it would have to be in time for the spots to be added to the roster for this years Super Bowl! 

Click to play original/May TV spot

The ID's were a series of (5) second tag lines that reinforced Damson's message with cute Winnie-the-Pooh rythmic style like 'Want new wheels...You won't haggle for deals'. We established the cadence back in May of 2019. The client and agency wanted it a certain way and made an audio scratch track with the meter they wanted. It was a bit different from the "Sam I Am" Dr. Seuss cadence we followed in May because of the five second limit on tag length.
Click to Play TV tags

by:+Tom Clifford, VoiceOver & Creative Services   
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Tuesday, December 31, 2019

TC & Company's Year-End Round Up

2019 client review TC and Company

From regional VoIP companies to international tourism campaigns, it's been quite a year for voice overs & production. There was a good amount of rekindling of older VoIP clients or those who were in the dormant pile. What was there to lose...aside from a little time and a little dignity maybe. The odds were in our favor and it proved to be an excellent timing thing. To boot - all of them had graduated to the new 'Dash-Board' systems for easy email file uploads. The Tv & radio spots came in as well. From next door with radio and as far away as Jordan in the mid-east with TV. There was a lot of stretching creatively too. So, we had some fun, maybe even established some recurring roles. And then there was the Haunt Industry throwin all sorts of business our way this year. The Creepy-Guy voice was getting a work-out with plenty of opportunity to create new characters with a bit of dusting off of the Pooh Bear as well. Scroll on down for the complete skinny.

It all started 15 years ago with an outfit that specialized in Haunt-Indy media called, Elswarro Films. They reached-out and asked if I could create a creepy-guy voice that could go 'high energy' to include the incidentals of most Haunt venues around the country. To date, we've pretty much settled in the eastern 1/3 of the country - lending specialty voices to Haunts, Escape room & seasonal venues. Go to Post

Voiced a travelogue for Phenomena Advertising, Beirut, Lebanon. Still a bit daunting with 5,600 miles between us. They wanted to promote travel and tourism in the Mid-East regions like Abu Dhabi, the UAE, Lebanon and Jordan. The script called for two voices to weave the story-line along with the premise of taking off on a journey...complete with airline pilots narration at beginning & end: Go to Post

Got to be the MC in the NOLA film - Boogie Spooktakular. A spectacle of fun for the whole family with a cast of characters that inspire kids to have sing-a-longs and create their own fun amidst a safe scare-free environment. For the MC voice - Think a-bit-daffy with a dash of Pee Wee and a pinch of surfer-dude wonderment and Voila! Go to Post

From VoIP to radio. One of the perks of voicing company VoIP's is that you sometimes get to be cast in their radio & tv advertising, as is the case with Water Mill Building Supply radio campaign. This wasn't going to be a typical :60...insomuch as they had 223 words that needed to be fit into what is usually 160 words. All brought on by adding another client, located in another state with their own website & app that had to be mentioned. Go to Post
Fantastic Plastic Video & Film Production for a major Auto Group in the Southeast has chosen Tom Clifford as their character voice for their new TV ad campaign. Much like that of Winnie-the-Pooh, Tom conveys the warm & fuzzy sound of a mythic story-teller. Tried walking the audience through in rhythmic rhyme as the story unfolds with the turning of pages. This was a great vehicle for our character talents to shine and it came out like 'totally cool' man. Go to Post

After Tucker Carlson got in hot water in March with unearthed audio tapes it was a prime time to unearth an On-Cam Tv spot I did based on his early Sunday morning political show "Crossfire". I was cast as the Tucker Carlson element, right down to his bygone bow tie. Watch as I...or Tuck gets pummeled by none other than WWE's Kane the Destroyer!  Go to Post

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Thursday, November 28, 2019

The Irishman's - Pesci & finding Mr. Roger's voice

WoW, look at that. Wait around long enough and what's old is back on top. Case-in-Point, Joe Pesci's casting in The Irishman. Ya woulda daught his career was all but finished. So, great for him and could this also translate into more work for guys like us who do Joe. Better be ready. Time to start getting the dialogue and how he figures into the story-line. 
Also, just-in-time for Thanksgiving is the Mr. Rogers bi-op - A Beautiful Day in the Neighborhood. It stars Tom Hanks as Fred Rogers. Interestingly, Tom isn't really in-the-Neighborhood of Mister Rogers voice characteristics. Fred's not all that difficult to mimic. Keeping in mind to be kind tho, maybe it was a parody issue. Nonetheless, the reviews and interviews are glowing...just somewhat devoid of that simple omission that Fred Rogers is Tom Rogers. Which, can make it difficult to convince an up and coming director of a more accurate version...Can you say Alternate facts!

We all thought it might be openly sensitive to today's issues if we had Mista Rogers introduce Mr. Russell Bufalino to today's boys & girls. He's very much like other kids dads in that...he paints houses. Ya know, Buffa in Italian means - funny or clown. Let's see where it takes us for a few respectable laughs in Mr. B's abstracts.

Last year at Thanksgiving we had Pee Wee Herman up & running much the same way as this years re-surgencers. Pee Wee's Playhouse was marathon'ing over at IFC and we piggy-backed on that for a Thanksgiving ride of sorts with a video promo featuring Pee Wee.


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Thursday, October 31, 2019

TC & Co. has Got a Halloween Extravaganza

It's Halloween!
You'd think we would have the edge on how to celebrate the holiday...we've been talkin about since July. It's kind of a bit anti-climatic. Just got A 4 yr. old 'Gekko' knockin on the door...he gets M & M's plus a Snack Pak. That sorta did it!

Time to enjoy the holiday, I guess. Here are a few event attractions that are new and makin Halloween a little more spirit-immersive for today...Halloween! So, check out the Temple of Anibus. He's comin from the lagoon to exact some justice for disturbing King Tut's Tomb!   -   Pharaoh's Fury

Don't be lookin at this one after dark. Cripes, it'll give you the willies there would be such pandering to the lowest base of horror....Yeah Baby!

Stitch - is the worst mamacita of them all. And he uses that pyscho-weird stuff that gets a little too real and close to home - NOooo!

Careful what you click for!

 Here's to everyone's Halloween being a real shocker and win 1st prize for the bestest costume of the evening. If that's what you're goin for. Click for archive moments that'll put the Tobin in your Bell.

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Saturday, September 28, 2019

Tom Clifford is Scaring up some Shocking Results this Halloween Season.

It all started about 15 years ago with an outfit called Elswarro Films. They reached-out and asked if I could create a creepy-guy voice and as time went on, could I adjust it to go all out high energy and then sell the crap outta the incidentals of most Haunts around the country.

That being accomplished and with a client list that kept building on top of polished production content... all was right in The Haunt World. Then, the bottom fell out with Jason Swarr leaving the Haunt Industry to pursue a career in film making. Jason was great with forwarding all of his client contacts and even schooled me on some of their finer details. Made some new acquaintances and over the years cultivated some mutual relationships.

Fast forward ten years into the future and I've had some very good luck (not that I didn't work for it). Been able to maintain a presence on the eastern seaboard doing all sorts of voice characterizations as far up as New Hampshire & Massachusetts and as far south as New Orleans, LA. Year after year working regularly as the Creepy-Guy. The CG voice was fashioned in many ways after Tobin Bell's character: Jizzsaw from the Saw movie franchise. Here's how it all started: Kentucky Scream Park

Take a look what we're doing this year for Canobie Lake Park ScreeemFest: 
They have a regular theme park going throughout the year and do it up B-I-G for the Halloween Season. Last year we shifted from a buffer agent (Yeah, Sen. I used a buffer) direct to the actual ad agency. We're adjusting nicely this year. Of course it's always about the Grants.


The Kidz Zone below is where younger kids have fun at the Scout Island Halloween festival in NOLA. We're featured as the spaced-out voice of the Host character in the 'Boogie Spooktakular' an
animated cartoon musical adventure! Check it out at:
Boogie Spooktakular

What Scout Island liked on the audition mp3 was the playfulness of the host character. Kids are introduced to a silly bunch of characters like: Mumzy, Wolfi and Helga in a tone of wide-eyed amazement...and served up with a side of Pee Wee. These characters spook up that Halloween spirit and teach addictive dance moves to boogie down to. It also gives kids a chance to express themselves with other kids while having fun...safely.

The Mortuary Haunted Mansion Presents - The Cult Of 13 (below). It's a complete shift from wide-eyed la-de-dah to the Creepy-Guy voice. Turned up full throttle 'high energy' to scare-up some shocking results for 'Friday The 13th' believers & shakers!
The Mortuary took full advantage of this September's early calendar of Friday the 13th, with their Cult Of 13 attraction and began the Halloween Season early this year. 

Stretching this year's season to almost 7 weeks!

Here’s the opening line from this year’s video promo of the new
The Cult of 13 attraction at NOLA’s The Mortuary Haunted Mansion.

One of the greatest phobias known to man is the fear of Friday the 13th. You believe that something terrible is going to happen. You become paralyzed with fear and feel powerless to overcome FEAR, TERROR, PANIC. 

Dare to face your wildest nightmares! Experience Friday the 13th at The Mortuary Haunted Mansion.

Sorta gets you all creeped-out…or laughin your ass off. Check out the promo trailer for lots of
chills & thrills from — The VoiceOverGuy. 

This is probably not advisable viewing by younger audiences:  Play Spot

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