Happy spring. Glad to unveil the latest addition to our diverse list of clients: Naggiar Metals. They're a company located in the thick of it, as they say.
I had a chance to work with an erstwhile producer's daughter on this one. She reminded me so much of my own daughter. She herself was producing on this one; a futuristic assemblage of metal tech and grit that's bound together against a synthetic music track. And she wanted to be in on the recording session 'Live' via WhatsApp.
We began with just a few halted laid back lines that evolved into a tone that had that all important difference for her client: a connection. We were onto something.
The WhatsApp recording session went great. Very stable and clear for audio judging. It was funny. She kept apologizing for interrupting me here & there with bits of on-the-fly direction. I had to reassure her, "keep 'em comin' especially, if I start to drift". I felt like William Hurt in Broadcast News, who's character's name is also Tom. Holly Hunter's character (the producer) is up in the booth providing LIVE play by play suggestions.
We wound up with a somewhat stoic voice I don't normally tap into as it can be misinterpreted as being dry or dare I say (dare, dare)... robotic! But, this voice had a personality all it's own. Agency and client alike thought that tone augmented the graphics and created a style.
Hard not to notice that Naggiar dates back into the 19th century as a supplier of all forms of alloy fabrication. A little style goes a long way when trying to influence architects and contractors just how to bring their visions to life.
Click the PLAY button to watch 30 second Naggiar Metal Promo
There was an Xtra treat on this weeks Jimmy Kimmel St. Patricks Show. They had this drunken obnoxious BORG (Black Out Rage Gallon) plant (Sean Patrick O'Leary) posing as an disruptive audience member. As the (sketch) was nearing its end, the dude jumps on stage with Jimmy, announces he's an Air Traffic Controller...and then uttered the slogan my step-dad, Al wrote and made famous: Come Fly the Friendly Skies.
Whoa, didn't think anyone under 40 would be hip to the United Airlines motto Al Lerman came up with. United used those five words for many years. I'm sure he'd be tickled to know it's still relevant today! Thank you Mr. Kimmel and Mr. O'Leary. I shared that shows link with his wife, my mom and she got a big kick out of it. If you want to view the entire sketch just click this link: Kimmel Drunk DudeClick the PLAY button below to catch the United Airlines Tribute.



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