Purfresh Rolls-Out Company Image with Tom Clifford as Signature Voice

Hey, ever hear of shipping Container Atmosphere control? Well, we've all seen those monster-tainers being lifted onto and off platforms and ships. Guess what's in 'em? Cars, tv's, clothes and anything from abroad...including fruits & vegetables. If you want them to stay fresh they need an entirely comfortable atmosphere to survive their sometimes long journeys. 

Enter Purfresh, the only company in the world that combines the ability to generate ozone for the entire duration of the ocean voyage with real-time satellite and GSM monitoring of the internal container environment. We were auditioned to do an English accent voice-over to lend a more sophisticated edge to the copy. The process called for a few topical changes to include Corona virus as it had become more of a concern and an added benefit of exclusivity in the marketplace. It was an extra benefit to be the voice of their website.

The Controlled Atmosphere System with ozone, delays ripening of commodities; and ozone’s chemical reduction properties make the fruit safer to eat, by reducing pesticide fungicide residue. In addition, the pathogen eradicating properties of ozone, slows down decay and mold growth, further extending the retail shelf-life of fresh produce. What’s more, it also reduces the risk of contamination from harmful pathogens like e coli and corona viruses by up to 99%. 

Click to view video on Utube or as a Web-Opener

 

Speaking of controlled atmosphere's, as the (4-day virtual/podium/recorded) RNC came to a close this past Thursday with our President's 70 minute acceptance speech and all the hoopla & spectacle that surrounded the last night, we feature a video that's a flash-from-the-past of another Republican.

Check out a cool rendition (below) of Ron Reagan singing 'Happy Days' in tribute to his last State of the Union address in 1988. I was called in to do political voice sound-a-likes for NBC's Sunday Today Show. Each Sunday they featured a political animated cartoon (Mike Peters/Reagan) from one of the country's leading newspaper cartoonists. The static cartoon was jazzed up with a minimum of animation, some sound effects, music and my imitation of the cartoonists text. We wound up with a cartoon that lent an overall disposition of the political climate for the week. It aired the day before his speech on Sunday January 24th. It's introduced by Maria Shriver, one of the show's hosts along with Garrick Utley. 

Below, is taken off 'AIR' featuring the views of Mike Peters, of the Dayton Daily News towards President Reagan's performance in office. We did a notable cartoonist for quite a few shows. This was one of the coolest gigs I had, thinking back. I was voicing for the likes of: Doug Marlette, Gahan Wilson, Paul Conrad, Tony Auth, Don Wright, Szep, Oliphant, MacNelly and the list goes on.

There's no denying the similarities between Reagan and the present 'Powers that be' in that they are and were hoping very strongly...whether We-the-People bought their brand of entertainment or not?

by:+Tom Clifford, VoiceOver & Creative Services   

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Hydroxychloroquine - Alien DNA - Election Delay...Time for Dr. Emmett Brown

No matter where you stand on the "Isle" of politics these days, there's little doubt that within the last few weeks...days even, the word 'unbelievable' is at the top of everyone's shit-O-meter!

Just this year alone it was a whirl-wind of craziness. Riding on the tail of last years: Nuking hurricanes with sharpies outlining its path to pushing the malaria drug Hydroxychloroquine and pumping disinfectant into Pandemic victims veins as miracle cures with claims of not counting virus victims means less actual victims.

Together, with fake news conferences with crazy front-line doctors spouting Covid-19 victims 'cured' with alien DNA, no need for mask wearing and proffering the delay of the November Elections!

It's to the point that seems long over due, that we bring out Dr. Emmett Brown to finally get a hold on the situation as he wonders if Jerry Lewis wouldn't have been such a bad idea after all.

Click to Play Video 

 

by:+Tom Clifford, VoiceOver & Creative Services   

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Pandering to the Pandemic...finally !

Just when you thought the C-One-Niner pandemic was headin for the last wound-up...it's becoming clear that with more and more state re-openings, a resurgence of outbreaks are flaring up around the country. This seems to be in large part a result of not having any federal or national plan in effect to reopen in concert or with any coherent standard of reopening protocol. Not to mention, the apparent partisan splintering with mask-wearing as one of the factors in virus transmission.

I know it ain't just me, 'cause according to 100 year old pictures of the Spanish Flu...people are wearing protective masks even then to insulate themselves from the infection. So why wouldn't it be a No-Brainer for our politicians to wear-a-mask and lead by example to do the same. Strategists say - it's because they ain't leading! I thought the object of the game was to get back to normal...the new normal if that's the case. Get back to work. Put partisan politics on the back burner, at least temporarily, while the business at hand can begin. Though lately and keeping the aforementioned in mind, it's by no means only one party or candidate's supporters who are failing to respect appropriate mask-wearing norms and mandates.

Flattening the curve and thinking up new & improved ways to do so should be the order of the day or so it should seem for; An Early Clue to a New Direction!

I'll say one thing, I'm grateful to be healthy, along with the fam and the overall lot of us. We're safe and secure and hopeful. Sure, working regular would be grand and oh, those terrible, awful, unsightly masks (gee willikers). But, it's all relative, ain't it. Just asked some folks Beyond-the-Pond what's been shakin over there. They're pretty dire. Things are getting scarce. I'll say a prayer that maybe an aids package from our nation will make its way to our ally.

by:+Tom Clifford, VoiceOver & Creative Services   

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CoronaVirus - Civil Rights Protests - Making a Living

Entering month 'three' of the lock-down mandates that have been in effect since March 22, things are, or maybe I've just been hearing of late that they are... picking up. One things for sure, there are a lot more people walking and bicycling around.

Warmer weather aside, there's also a lot more people not wearing masks outside. It's still mandated here in New York. But only about 50% are wearing them around town. Go to a store and it gets weird. Everyone's got a mask on and it's a d-i-f-f-e-r-e-n-t world. People appear faceless, anonymous with muffled voices...if any voice at all. There's no denying the landscape has changed, especially with the noticeable 6 degrees apart everyone is when standing In-Line. To that end, can't help but feel a little like Dave Bowman in the final scenes of 2001. Every breath punctuated. Though, unsure why people are mask-wearin alone in the car!

Still figuring out how all this will affect how we effect jobs in the new norm. So now could be the time to post about a job done earlier. On standby for a sample link from the client to the video. In the midst of all the Pandem'onium, the call was for a newsman delivery for the Mid-East Diabetes Society. The focus was on the 'ABCD Initiative' which stands for the Ability to Beat and Control the Disease (diabetes). The theory is that healthier people are less susceptible to the illnesses...including virus'.


As I write this on the 28, there's a developing story of a man in Minn. who 3 days ago was killed by law enforcement which has caused an enormous outbreak of protest throughout the nation. Literally, shifting the Pandemic out of our daily consciousness. Demonstrations are occurring around the nation, nay - around the world. Yet, outside agitators in this country have infiltrated the protestors, who were initially peaceful, and set a different tone with rioting and buildings, stores and vehicles being set ablaze and store looting and violence propping up in 20 states and 40 major cities.

by:+Tom Clifford, VoiceOver & Creative Services   

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Life in the Pandemic Age

No matter what side of the Isle you're on...you gotta admit that things seem to have gotten outta hand when just 42 days into the Covid-19 Virus Pandemic (March 11th), the call goes out (April23rd) to inject disinfectant into our veins to set us free!
Hey Lady...How'd you'd like to make $1,200.00 the hard way.

New York has been officially on "Pause" Lock-Down since March 22nd. It feels longer than that since feeling awkward to be in large crowds...all the way back to March 1st when attending the Broadway play "Come from Away".

Come to think of it, there's a correlation with the plays story-line and today's Stay-at-Home order. We were all conscious of risk if there was something floatin' around. But no one was really sure of what. One thing's for sure, traffic was not normal. Bing, bang boom from How-am-I-doing to 47th, but missed the turn off to 45th Street. Normally, a Big-Ass mistake. But, not that night. Did complete circle around straight into the parking lot a few doors down from the Gerald Schoenfeld Theatre and was still 10 minutes early. 

To think about it now (well into Pandem'onium) we musta been crazy to have attended that night. Crazier still to have purchased a $27.00 cup of wine. It wasn't enough that there were millions of those "Outbreak" drop-lets swirling around us, but were paying dearly for the privilege of getting additional contagion from the cup! Turned out to be a great play and got home in an hour. Then, almost overnight it seemed, came the ratcheting into government hyper-response mandates. The play shut down not long after with all the others in response to the State-Ordered theater closures.

Business as usual is pretty much at a stand still. At this point, old business had been thoroughly acquainted with all the options to voice current & updated notices. Some, thankfully have acted on some of those options. New business by and large, just ain't answering the door as much as they used to. Go figure. All that's left it seems is to make it up. Still workin on that. At present 30 + million workers have filed for unemployment insurance benefits as well as a host of other socialized safety nets gone out to stabilize industry & the work force. There's been talk of a magic bullet vaccine of sorts from a firm called, Moderna Therapeutics. The stock market has reacted favorably to that perception. Fragmented states have started to partially reopen on their governors orders.

But, tests seem to be the prevailing sentiment for data driven re-openings in certain states. Here in New York, which has businesses ground to a halt, also has schools closed for the rest of the school year. With the lock-down slated to end soon on May 15th, this could be the beginning of the 2nd phase of the 'Pause' program and begin to partially reopen parts of New York state. Yet, not 100% sure of dates vs. tests and tests that have all the parts to them to actually tally results. Upstate will go first, with downstate being "more complicated" so says Andy Cuomo, Governor of NY.

More to come...as it develops.

As a way to keep busy and recognize Bernie Sanders' contribution to the fight, we put together a little satire called: My Friend Andy... as in New York Governor Andrew Cuomo's daily COVID-19 Briefings. Borrowing from the Shawshank Redemption theme, we gave Sen. Sanders a heartfelt tribute, complete with graphics and Morgan Freeman Sound-A-Like voice-over. Put it up to be in sync with Bernie's 4/8/20 announcement to discontinue his run for president: Click to Play below

by:+Tom Clifford, VoiceOver & Creative Services   

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Structuring a Work-from-Home ~ Office/Studio

Order...Ayn Rand preferred it over routine.

Who don't know r-o-u-t-i-n-e these days when we're washing our hands every five minutes to the tune of:
Happy B'Day... including the verse:
"And many M-O-R-E" no less!

Perhaps, that buzzword should be changed to Structure. Because it's probably N-O-T a good idea to be doing anything routine nowadays...whether operating a home studio/office or any other service-centric business. Not an easy task, particularly when the landscape has changed by most estimates to less than 85 percent of what it used to be.
(And it should be said: It's Only Temporary).

Like a lot of axioms lately, it appears that 'temporary' will have to be redefined. At first estimate, social distancing (and its economic impact) was to last till August. Then till Easter. Now it's definitely just till the end-of-April. Nobody's really sure for sure anymore, but there seems to be a general acceptance that they'll be some sort of social/economical change-up in May...right?

So, let's figure out a way to operate a successful business without access to customers for at least a month. Maybe try and artificially design some sort of work flow routine..order-of-the-day...a plan!

Working remotely for 10 or so years should account for something in this Work-from-Home only environment. Should energies virtual or not go towards the eventual 'start-up' mode of the economy after work mandates are lifted? Just heard from a doctor on NPR (Alabama-U) who had contracted covid-19, likened it to an experience to that of Ground Hog Day...for 14 days and especially agonizing nights. He thought it was a matter of How rather than When to return to normal speed.

But this is a whole new dynamic (yep, we got one in there). That's why it's called relief.
Welcome - to the New Landscape of Enterprise. Greet the day, do the usual checks of email/texts from overnights. Allow for some clerical and follow-ups and remember to get up outta the chair. Get a little distraction maybe prepare lunch.  Get active - cardio/Resp (or switch w/late afternoon). Lunch around 12:00 or so. Afternoon break to go for a quick walk or personal call (structured distraction). Parse out the best level of chi for greater good and productivity. Now how do we fill up the other parts of our day's schedule? Guess it would help the chi if we all could fall under the spell of a Spock Mind-Meld to distract from the stock market loosing as much as 36 % of its value during all this. Something still hasn't clicked. It's still not set-in-stone real. Just temporary, right. It hits you at night, when you can't do dinner out anymore... that's keepin' it real.

If people aren't supposed to be doing business then how do we make our work-day behave. Making it up as it develops, even planning some strategy could be nothing more than just therapy if not income generating. Be even better to be able to put our time & experience to benefit someone personally or professionally. Doesn't even need to be a pay off. Maybe we're talkin a whole new Call-to-Action model.


Does that mean the New Norm will shift acceptance for more & more work from home? More & more Skype and Zoom sessions and such. Actually, that sounds less 'structured' don't it? Don't forget the peripheral bonuses; better air for us humans (right in line with the 50 year anniversary of Earth Day in a few weeks), less noise and less tax on major systems. BTW, we haven't heard a jet overhead in a while now. Holy Shit...have we turned into Socialists!!

So, in true "Show me that you got three-of-a-kind" R. Lee Ermey form, we give you: The Drill Sgt s. morning Call-to-Action. No hangin out in our pajamas all day just because we can Skype with a dickie on. They'll be clean pits...teeth brushed. Perhaps, a regiment of Die Hard movies for the flow factor, but absolutely no Love Actually or Notting Hill".

But what about the more sensitive among us who'd enjoy a kinder, gentler way of greeting the day ...the Covid-19 way. So, for those who'd like the gentleness of Mr. Rogers and his neighborhood way of saying hello to a brand new Corona-Virus Day; here's another version!

 

After all it might just help remind us to get out of bed every morning. Breathe In & Out all day long. And after a while we won't need to remind ourselves to get out of bed while we think about how great and perfect we had it for a while (Sleepless in Seattle).

This could possibly work for a daily wake-up Call to Action program. At last...A Job!

by:+Tom Clifford, VoiceOver & Creative Services   

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Time to Feel (and Hear) the B-E-R-N

"Hi, got a small favor to ask".

No matter where you stand on Bernie Sanders, one thing's for sure. He's a character...and as of this writing the Democratic front-runner. Granted some of his proposals are out there and he's a little quirky. Makes him a fun character to have some fun with...particularly, since this BLOG time slot was dedicated to another project, one that's in the can, but has been asked to be placed on the back burner.

What's that, does Bernie have a moniker, tag line per se? Well, just like the guy who said the 'rents too damn high', Bernie's could be: "I'm sick & tired". Bernie had a cardiac episode back in early October.

He's been asked about it. And apparently it was all due to a few disagreeable tacos...

Check out his newest campaign video if TC & Co were his creative agency (below).

 

Click to Play

by:+Tom Clifford, VoiceOver & Creative Services   

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