The story with TR3 Performance is not so much that it was founded by Arthur, Oliver, and Gregory Romanelli in August 2012. Two brothers who discovered how to build and race cars in major circuits and provide street and track aftermarket modifications for exotic cars. It's more about the tale of how my mom's tiny Fiat 500 found a home amongst the likes of: Maserati's, Ferrari's, Lamborghini's...
It just didn't make sense. So why on earth are we here at TR3's doorstep, nestled between a McLaren and an Aston Martin waiting to get an estimate to fix the driver's side window of a 2017 Fiat 500 (with a 5 speed standard transmission). Mom is 86.
It all started while leaving my mom's on our last visit. All-of-a-sudden her car window needed some MacGyver'ing. Once back in N.Y., we contacted local fix-it shops near her in Hollywood Fla.
We mostly looked online for repair shops that gave estimates. Amongst a few others, TR3 came back with a reasonable estimate. Cool, we called and that's why we're here nestled between a 1/2 million dollar McLaren and an Aston Martin. We being, my wife and I both thinking this can't be the only place in Hollywood, Florida where you can get a Fiat window fixed.
Of course not. There is a Fiat dealer-ship nearby. But her Fiat was already at that Fix-it-Again, Tony dealer-ship two years ago for the exact same problem.That still doesn't explain why there's a TR3 video all queued up with a Jason Statham sound-a-like below...
But, what might need some splainin' is why a place like TR3 would even consider letting our car in the drive-port let alone take their obviously valuable time to render an estimate on a lowly Fiat 500...2017 no less.
The gentleman that manages the TR3 Showroom said it's because we now offer street mechanical work. Still didn't address our inner concerns of just how much OVER the estimate did we think they'd eventually charge.
Well we got chummy with this gent, if for no other reason, because I knew it was a McLaren we nestled up against. It was a good guess is all. But, before long and while the window estimate was being done, I sorta filled a few lulls with a couple of awkward imitations of Jackie Stewart (skilled F1 race car driver from Scotland) and a drunk Chris Walken trying to find his car at a party.
The TR3 dude got around to asking what I do...or did as a profession. I told him. He said he did a fair share of social videos. So far without any narration, just music. Hmmm. I mentioned that I've been doing these short videos for clients called QuickCuts. Probably better known as; Shorts or Reelz - these days. 15-30 second vids for Utube, FB/IG or TikTok that engage eyeballs & eardrums.
We were bouncing around some ideas of how celeb voices could lend a creative hand/edge to those eyes & ears engaging part.
It's been a few and on the premise that the TR3 folks might consider a celeb voice for projects, I proffered the idea of associating Jason Statham's character, Frank Martin in the Transporter movie franchise. Figured a voice sounding like Jason's might appeal to their racing customer base.
So, we copied & recorded some of TR3's website text with a pretty close Frank Martin sound-a-like voice along with some of their projects music tracks and passed an Mp3 of it their way...and asked them to have a listen (below). We're crossing our seat belts for this one.
And BTW, my mother drove to TR3 a few weeks later for the repair and in short order the mechanic came in to the waiting area as happy as a clam. He had just come from road testing her car and first thing he said to her was..." Mam, I love your car". She said "oh sure, I bet with all these wonderful ..." and before she could finish, he chimed in and said; "yeah, but your car is so much more fun to drive. It scoots all over the place. All these eye-poppers, (referring to the exotics), are like precious paintings that we can't really go nuts with".
TR3 kept to their estimated price, they didn't drag their feet with the 'regulator' repair and have it take all day, which definitely takes its toll on a lady the age of Maxwell Smart's code name! (Not him again)
Oh, and that little Fiat 500 that got pushed around all the time, still gets the business (Leave it to Beaver-reference). But now she can tell the Pixar crowd she rubbed bumper elbows with the best of them! Happy 4th of July from one who knows...