FMI rolls-out their 'Open Perils' TV with Tom Clifford

Franklin Mutual Insurance keeps the continuity of their radio with the roll-out of their "Open Perils" campaign with +Tom Clifford, VoiceOver & Creative Services . It's a pleasant tribute to any actor that conveys enuf signature image association on one media to be chosen for an entire campaign. The folks at  Morbelli & Russo Advertising  and Media Mechanix, partnered to produce a tv commercial that confronted the issue of "what's covered" with most insurance policies. 

FMI 'Open Perils' TV spot with Tom Clifford voice over

Miscommunication spawns new VO for Franklin Mutual Insurance

Been doing the voice for  FMI going on 2 years. When the agency came calling to do a TV voiceover for the insurance company they wanted to give me a guide and suppied a few YouTube videos as examples to go by. After receiving the VO takes the agency called and  wondered why I was veering from the continuity of my radio tone...the client loves your voice

Geez, I thought this was an audition and they wanted something more in line with the sound on the videos.

Well, the production co.came back after having the client had a listen and said they signed off on the first take. Saying that it still sounded like Tom's radio tone, but with just a bit more youthful lilt that was perfect for the TV.

So, it just goes to show, that a simple change-up from the normal everyday, regardless of how it came about, can have rewards. Will post link to spot when edited for release.

General US Grant's War-Time Letters

Oregon Historical Society will be exhibiting General US Grants letters and used the talents of Tom Clifford, VoiceOver & Creative Services to engage visitors of how he sounded while drafting the letters.

Tom recounts Grant's letter drafting regarding a meeting with General Longstreet. Grant  resists the meeting until one of his generals interviews Longstreet first before he will decide to meet with him.

As a bit of trivia; Lincoln and his wife invited the Grants to accompany them to Fords Theater on April 14 1865, the nite that John Wilkes Booth assassinated the president.