Thursday, June 25, 2015

AC Holding establishes a global presence with +Tom Clifford, VoiceOver & Creative Services

AC Holding chooses +Tom Clifford, VoiceOver & Creative Services as the Nano-Tech voice to their video for world-wide reach of services.

Began in 1979, AC Holding is a privately held family business with a diversified group of companies anchored on trading, distribution and new business opportunities.

Plan-A Advertising had a vision of their own of how to break through the clutter with the diverse companies under the AC Holding banner. All state-of-the-art in their own right, Plan-A wanted a theme that revolved around AC's present technology and how to be empowered by it. As they like to remind viewers -The future doesn't wait for anyone!

They wanted a voice to complement the story-board that focused on the high-tech mechanics of AC's businesses (with frames that cotton to the movie - Minority Report). The video produced by Plan-A Advertising  makes us feel that we're in a Worlds Fair exhibit depicting what it could be like now and not just in the not-so-distant future.

We didn't think the voice should be preachy or trumpeting what the future holds for us. So, thinking maybe that little-sound-in-the-back-of-your-head effect could be useful, we decided on something that said, this might be what the future would sound like. Having always been a fan of Peter Thomas, (in particular his voice-over on the Traveler's Exhibit at the 1964 Worlds Fair) we continued that retro dynamic with special effects on the ACH voice. The sound is EQ'd to that of a low quality head-set. Textured, so sharp, that it almost hurts your ears. For lack of a better term, we coined it; the Nano-Tech effect. Very grateful to the folks at Plan-A Advertising for letting me in on this one. It was nice to be able to stretch some creative juices. Nadiya, a new member of the 'Team' that I hadn't worked with before, was terrific with conveying vividly the essence of the project that gave me a tangible point of entry. And that's a big factor in this business. Direction is everything. I feel like I'm really a part of something with this one.

By: +Tom Clifford, VoiceOver & Creative Services


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